In a modern-day financial task people wish to satisfy his necessaries. There are 3 important requirements of our day-to-day life like shelter, food and clothes. To fulfill these requirements people are continuously taken part in different small business. Exactly what is small business? A small business is an independently possessed and operated business. It has limited employee. Everybody hopes to owner of his company for better glamorous life. Small business is going to be an important part in our modern economic circumstance. A business might be a great platform in between a company owner and their customers. It is understood to all that any kind of business, unique client oriented is totally acquainted with excellent customer relationship. In an ancient age customer necessary is just restricted to great product and services. Today they require are now not only restricted to get the best products and services, they also desire face to face business with the owner. So CRM is very upright idea in a contemporary age. It is extremely vast and considerable so it is carried out in small business. It assists the ventures to develop an excellent relationship with the customer. Small business crm offers a well specified platform for all business systems to interact with their customers and fulfill all their needs and demands very efficiently and to build long-lasting relationship. CRM is absolutely nothing but a bridge however it definitely maintains the customer relationship and subsequently it tests the existing customer and new comer in this business. Customer relationship management is a new outlook to all the supplier and customer. There is an additional improvement of CRM is CRM software. CRM Software or Customer Relationship Management Software, is a large class of software programs essentially made to assist business opportunities handle their customer information. Most of the people are not conscious about the idea of Customer Relationship Management but it’s a beneficial and extremely important software to deal with the information of the consumers in the contemporary business circumstance. This generic CRM software for small business completely automates your small business, right from lead generation to after-sales management. Following are its key functionalities like Dashboard, Marketing Automation, Sales require Automation, Service and Support, Productivity Tools. The free CRM is an internet based software which keeps the record of customer relationship management and sales automation. It is mainly works excellent for business to business(b2b) and business to customer(b2c). In an easy meaning of b2b is a business that sells to the customer and b2c is a business that sell to business opportunities. The marketing automation is a term which is totally included in small business. Exactly what is marketing automation? It is an only term or it is a strategy or it is a brand-new principle. I think marketing automation enables your marketing group to remain small however provide results that never in the past were possible by allowing your team to concentrate on material and technique, not completing recurring tasks.